AUSTRALIS
Australis Minis
Everyone loves a mini! For the launch of Australis' range of mini cosmetics in Australia and New Zealand we created a campaign around "travel lighter". The accompanying collateral and floorstand comprised of stacked luggage and holiday cues in a cute and fun way.
Compact and highly functional the stand was very well received in both department store and pharmacy settings. The travel bag was the perfect add-on to encourage multiple purchases.
