SADiE Candles Brand Refresh

This candle brand originated in Melbourne in 2014 and has since then grown, evolved and moved to Christchurch, NZ. 2020 saw the need for a refresh of name and logo, to better align it with the direction Sarah, Founder & Candle Maker was taking it.

Our brief was simple ... keep it clean and sophisticated. We photographed blank ink in water to represent the unique patterns that emerge in wax during the candle making process and the form the wax takes on as it slowly solidifies. The fluid shapes also evoke the feeling of the scent drifting through the air.


  • Branding

  • Logo Design

  • Packaging